Long-form content that builds trust

White papers and podcasts for risk, insurance and HR

Here's the deal.

* You know that a well-executed white paper can generate leads and establish brand authority–but you don’t have the in-house skills or bandwidth to make it happen.

* You’re looking for a reliable white paper writer or podcast consultant who brings top-notch writing skills and business acumen–someone who understands that good content is equal parts story and strategy.

* You know that podcasts create intimate, emotional connections with prospects–the kinds of connections that build brand awareness and keep you top of mind.

* You work in an industry that's perceived as boring (hello, risk and insurance) or stuffy (ahem, HR and employee experience) and you need someone who can cut through the noise to forge real human connections.

“Exceptional.”

Eagranie is the best writer I’ve ever worked with. Her general approach of curiosity, learning, being proactive and striving for utmost quality truly sets her apart and makes her writing—and the experience of working with her—quite exceptional.

Phil Alampi, Chief Revenue Officer, Aclaimant

Head shot of Phil Alampi, Chief Revenue Officer at Aclaimant

Imagine a white paper or podcast that people actually want to engage with.

Imagine a white paper that positions you as the leader in your industry, or a podcast that regularly builds brand awareness with your target customers.Imagine your complex, technical solution explained in plain language and wrapped in engaging narrative–and supported with a distribution strategy to fuel your content engine for months.Imagine the feedback from your sales team (awesome!) and your prospects (let’s talk!).

But you need the right freelancer.

Your in-house team is spread thinner than your patience for bad content. And even if it wasn’t, your team doesn’t have the skill set that white papers and podcasts demand.And if we’re being honest, you’re hesitant to work with a new freelancer. You’ve been burned by writers who didn’t do their research and didn’t deliver the quality you need. You hired a freelancer because you needed help–but you got extra to-dos in rework and reviews.

Allow me to introduce myself.

Photo of Eagranie Yuh, B2B writer and podcast consultant

Meet your new secret weapon: a writer who makes it easy to create white papers that customers actually want to read, and podcasts that people actually want to listen to.Who am I? I'm Eagranie (ee-graw-nee): An award-winning writer, ex-journalist with next-level research and interview skills, and a strategic marketing brain. And I come with a battle-tested playbook to guide you from content chaos to content clarity.

“The best writer.”

Eagranie is easily the best writer I’ve worked with. She’s proactive, curious, creative and can translate specialist ideas, research findings or the seeds of an idea into a compelling story. All that, in weekend language that works for our C-level audience.

Global Lead, Talent and Organization, Fortune Global 500 consulting company

You probably have a few questions...

Do you speak C-suite?

Yup! In fact, I'm fluent in C-suite. As a ghostwriter for global executives, I got an intimate look at how industry leaders think, how they communicate with their peers and what matters to them. And because C-suite execs are humans too, I can translate complex topics into weekend language that they’ll actually want to engage with.

Can you accommodate multiple reviews with multiple departments?

No problem. In fact, most of my clients have complex review processes. I’ve learned to ask questions early in the process to help get ahead of major detours later down the road. And where many freelancers limit the number of reviews, I don’t. I aim to be an extension of your team—and if that means wrangling one last edit from legal, I’m here for you.

How are you with complex topics and business strategy?

Bring it on! I have over a decade of experience working with Fortune 500 companies, explaining everything from insurance claims automation to change management. And I hold a Mini MBA in Marketing, so I ensure that we're connecting the dots between your content, your customer and your strategy.

You live in Australia?

Yes, I live in Australia. Tasmania, to be exact (that’s the triangular island south of Australia that keeps the "mainland" from sliding into Antarctica). I’ve worked with clients across four continents and trust me, the time difference is totally doable. In fact, sometimes it works in your favor because I'm at work–while you're asleep.

Invest in content that gets you noticed

Work with me and we’ll develop a white paper or podcast that’s an asset to your team–not another thing on your endless to-do list.

White papers
Build brand authority & credibility to become a trusted expert.

Black headphones on a yellow background

Podcasts
Make meaningful connections that build brand affinity.

Photo of Eagranie Yuh, white paper writer and podcast consultant

About me
I connect the dots as a marketer, journalist & scientist.

What clients say...

Photo of Jen Moss, Chief Creative Officer of JAR Audio

“Uncommon ability.”

Eagranie has the uncommon ability to make potentially "boring," dry or corporate topics actually interesting to a wider audience. She brings intelligence, curiosity, wit and sense of humour to her storytelling. She grasps and brings to light what's just under the surface, or "unsaid."

Jen Moss, Chief Creative Officer, JAR Audio

“A complete pro.”

Eagranie is a complete pro, through and through. Equally important: every single person who interacted with Eagranie let me know how meaningful it was to be interviewed by her. She’s considerate, accountable and receptive, and I would work with Eagranie again in a heartbeat.

Lisa Smith, Manager, Change and People Development, Prospera Credit Union

Photo of Jen Moss, Chief Creative Officer, JAR Audio

"Exceptional."

I have never worked with a better writing partner. Eagranie's writing is clear and her willingness to truly act as a team member in gaining consensus is exceptional.

F. Singer, CMO, insurtech company

Ready to get one step closer to a high-impact white paper or podcast?