Be the clear solution to an expensive problem

Bold, credible thought leadership that earns executive trust, clears compliance... and actually gets published.

Photo of Eagranie Yuh, thought leadership consultant & white paper specialist

Here's the deal.

* You know that a well-executed white paper can generate leads and establish brand authority–but you don’t have the in-house skills or bandwidth to make it happen.

* You work in an industry that's perceived as boring (hello, risk and insurance) or stuffy (ahem, HR and employee experience) and you need someone who can cut through the noise to forge real human connections.

* You’re looking for a reliable white paper writer who brings top-notch writing skills and business acumen–someone who understands that good content is equal parts story and strategy.

"Content that engages the C-suite.”

We work with Eagranie when we need compelling, insight-led content for senior business leaders. We also invite her to speak to those insights at Adobe-branded digital and in-person events. In short, Eagranie knows how to make compelling content that engages the C-suite.

Head shot of Phil Alampi, Chief Revenue Officer at Aclaimant

Nicole Gemmell,
Head of Integrated Campaigns, JAPAC Enterprise Marketing at Adobe

Imagine a white paper that people actually want to engage with.

an image of thinking person

Imagine a white paper that positions you as the leader in your industry and builds trust with hidden buyers.Imagine your complex, technical solution explained in plain language and wrapped in engaging narrative–and supported with a distribution strategy to fuel your content engine for months.Imagine the feedback from your sales team (awesome!) and your prospects (let’s talk!).

But you need the right partner.

an image of thinking person

Your in-house team is spread thinner than your patience for bad content. And even if it wasn’t, your team doesn’t have the skill set that white papers and long-form content demand.And if we’re being honest, you’re hesitant to work with a new freelancer. You’ve been burned by writers who didn’t do their research and didn’t deliver the quality you need. You hired a freelancer because you needed help–but you got extra to-dos in rework and reviews.

Allow me to introduce myself.

Photo of Eagranie Yuh, B2B writer and podcast consultant

Meet your new secret weapon: a writer who makes it easy to create white papers that customers actually engage with—and that fuels your marketing engine for 6-12 months.Who am I? I'm Eagranie (ee-graw-nee): An award-winning writer, ex-journalist with next-level research and interview skills, and a strategic marketing brain. And I come with a battle-tested playbook to guide you from content chaos to content clarity.

“Brings structure and clarity.”

We work with Eagranie to turn executive survey findings into sharp, insight-led content tailored for senior decision-makers. She brings structure and clarity to the data, shaping it into focused narratives that surface what matters most to business leaders - so they can make sense of the research and act on it with confidence.

Head shot of Phil Alampi, Chief Revenue Officer at Aclaimant

Jim Clark, Managing Partner at Executive Summary RSI

You probably have a few questions...

Yup! In fact, I'm fluent in C-suite. As a ghostwriter for global executives, I got an intimate look at how industry leaders think, how they communicate with their peers and what matters to them. And because C-suite execs are humans too, I can translate complex topics into weekend language that they'll actually want to engage with.
No problem. In fact, most of my clients have complex review processes. I've learned to ask questions early in the process to help get ahead of major detours later down the road. And where many freelancers limit the number of reviews, I don't. I aim to be an extension of your team—and if that means wrangling one last edit from legal, I'm here for you.
Bring it on! I have over a decade of experience working with Fortune 500 companies, explaining everything from insurance claims automation to change management. And I hold a Mini MBA in Marketing, so I ensure that we're connecting the dots between your content, your customer and your strategy.
Yes, I live in Australia. Tasmania, to be exact. I've worked with clients across four continents and trust me, the time difference is totally doable. In fact, sometimes it works in your favor because I'm at work—while you're asleep.
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Invest in content that gets you noticed

Work with me and we’ll develop a white paper that’s an asset to your team–not another thing on your endless to-do list.

White papers
Build brand authority & credibility to become a trusted expert.

Photo of Eagranie Yuh, white paper writer and podcast consultant

About me
I connect the dots as a marketer, journalist & scientist.

Making thinking visible
Michael Costonis needed scripts to train a digital twin, but the real work was extracting his most valuable thinking. This case study shows how we codified his judgment into a usable knowledge base.

What clients say...

“Uncommon ability.”

Eagranie has the uncommon ability to make potentially "boring," dry or corporate topics actually interesting to a wider audience. She brings intelligence, curiosity, wit and sense of humour to her storytelling. She grasps and brings to light what's just under the surface, or "unsaid."

Photo of Jen Moss, Chief Creative Officer of JAR Audio

Jen Moss, Chief Creative Officer, JAR Audio

“A complete pro.”

Eagranie is a complete pro, through and through. Equally important: every single person who interacted with Eagranie let me know how meaningful it was to be interviewed by her. She’s considerate, accountable and receptive, and I would work with Eagranie again in a heartbeat.

Photo of Jen Moss, Chief Creative Officer, JAR Audio

Lisa Smith, Manager, Change and People Development, Prospera Credit Union

"Exceptional."

I have never worked with a better writing partner. Eagranie's writing is clear and her willingness to truly act as a team member in gaining consensus is exceptional.

F. Singer, CMO, insurtech company

Ready to get one step closer to a high-impact white paper?

White papers

Why white papers?

Wouldn't it be nice if prospects stepped tidily through the marketing funnel so you could give them exactly what they need to move from awareness to advocacy?But only 5% of buyers are even in-market to begin with. The other 95% might not be ready to buy from you—for months or even years.And those in-market buyers do a ton of research before they decide.

B2B Content Engagement Stats

In-market buyers do a ton of research before they decide

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62%

of B2B buyers engage with three to seven pieces of content before engaging with a sales rep.

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52%

of B2B buyers have engaged with a white paper in the last year.

Source: DemandGen Content Preferences Survey Report 2022

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So why white papers?Because when they're done well, they position your company as a credible authority in your industry. Because they offer value to your prospects while building brand awareness and trust.And because white papers are an example of rockstar content: long-form, in-depth reports that can fuel your content engine for the next 12 months.Sound good? I thought so.Here are three ways we can work together.

01Complete white paper serviceFull end-to-end production — strategy to final copy$7–12k US

You are

  • A busy marketer who wants your white paper DONE, thank you very much.
  • Ready to invest in rockstar content that will underpin a year's worth of marketing campaigns.

You get

A high-impact white paper that resonates with customers, builds brand authority and fuels your content engine for the next year.

Imagine being on point, on brand and on customers' minds.

Imagine no longer. Work with me and we'll cross "white paper" off your to-do list for good. (Well, for this quarter, anyway.)

It's not just that I can take this giant task off your to-do list. It's that I make it easy for you to produce a high-impact white paper that resonates with your audience.

The complete white paper service includes:

  • Everything from the white paper consult and white paper strategy, plus…
  • Developing a high-impact white paper that resonates with your audience
  • Liaising with your graphic design team as needed
  • Proofreading your white paper until it sparkles

Add-ons

  • Distribution strategy—because even the best white paper won't perform if no one sees it
  • Ancillary marketing materials, including landing page, email nurture campaign, blog posts, social posts and more
  • Personalized white papers to support account-based marketing teams and directly target your top prospects

You'll get a professionally written, high-impact white paper that positions your company as the industry leader you know it is.

Investment
$7–12k US

Typical investment for complete white paper service

02White paper strategyStrategic outline and content architecture for your writerFrom $4,000 US

You are

  • A marketer working with an in-house or contract white paper writer.
  • Needing to refine and structure your ideas into a cohesive, strategic plan.

You get

An in-depth content outline that charts your path to a successful, high-impact white paper and equips your writer to do their best work.

Are you stuck trying to get a white paper off the ground? If you need help organizing your ideas, you're not alone.

Maybe you're struggling to explain original and third-party research in a way that matters to your customers. You may wonder how to weave in your company's unique perspective, positioning and messaging. And how are you going to wrap all of that in an overarching narrative that people actually want to engage with?

Let's get you unstuck. The white paper strategy includes:

  • Everything from the white paper consult, plus…
  • A one-hour call with your subject matter expert (SME)
  • The "data story": the structure of your original research or unique perspectives
  • The "narrative story": the way you'll frame your argument
  • Comprehensive third-party research to support your arguments
  • Opportunities to address customer wants, needs and objections
  • Alignment with company positioning and messaging

You'll get an in-depth outline that maps out exactly what to include at every step. Think of it as a jetpack for your white paper writer.

Investment
From $4,000 US

White paper strategy service

03White paper consultExpert validation and project planning before you commit$997 US

You are

  • A marketer who wants an expert's opinion of your white paper idea.
  • A marketer who needs to make a business case to stakeholders before investing in a full white paper.

You get

A high-level content outline and project plan to help you take your next steps to produce a white paper. With confidence.

The white paper consult is a great option if you want an expert's perspective to validate your white paper idea. Or, you know you have a good idea—and you need help convincing internal stakeholders to move forward.

The white paper consult includes:

  • A one-hour call to clarify your objectives, audience and underlying strategy
  • Ideal white paper format
  • Shortlist of titles and subtitles
  • Overall structure of the white paper
  • Research needs, including first-party/original research and third-party/industry research
  • Ways to distribute and repurpose the white paper
  • Plan for an ideal timeline and process

You'll get a high-level strategic plan that outlines what you're making, how you'll make it and how you'll set yourself up for success.

Investment
$997 US

White paper consult

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“Very easy to work with.”

Eagranie is a true professional. She was very easy to work with, and exceptionally patient and proactive.

Photo of Alex Williams, Promotions Manager at Convr

Alex Williams, Promotions Manager, Convr

“Brings out those a-ha moments.”

Eagranie possesses top-notch writing skills and a knack for storytelling. Part of her ability to do this stems from her willingness to do in-depth research and bring in relevant third-party proof points. She also interviews our thought leaders and brings out those a-ha moments, digging into assumptions and finding threads to tell a compelling story.

Photo of Phil Alampi, Chief Revenue Officer, Aclaimant

Phil Alampi, ex-Chief Revenue Officer, Aclaimant

“Remarkable storyteller.”

Eagranie is a remarkable storyteller. Her comprehensive process includes close collaboration with the company’s team members and customers. Given her writing skills, management skills and overall professionalism, I would wholeheartedly recommend working with Eagranie.

Ioanna Goxhara, Marketing Manager, RetailAware

Your white paper isn't going to write itself, is it?

About Eagranie

Hi, I'm Eagranie.

(That's pronounced ee-grah-nee.)I help marketers in risk, insurance and HR build brand authority with white papers.You might be wondering: How the heck does someone end up in this field?It’s been a windy career path.I hold bachelor’s and master’s degrees in chemistry. Turns out, I don’t like doing lab research. But I love learning about and distilling complex ideas into plain language. And I’m a data geek.I'm also an award-winning writer and journalist. Turns out, I know how to tell a story. I’ve written for publications like The Washington Post, The South China Morning Post and Saveur. My work has been anthologized in Best Food Writing and has received several M.F.K. Fisher Awards.Prior to starting my own consultancy, I was the editorial director in a marketing communications agency, where I helped Fortune 500 companies conceptualize, develop and implement content marketing programs. Turns out, I’m a strategic and creative problem solver.By the time I left the agency, I had been a ghostwriter for global industry leaders, led programs with multi-million-dollar budgets, and helped several clients use white papers and podcasts to launch new services or pivot into new target markets.I’m a proud alumna of the Mini MBA in Marketing with Mark Ritson.Originally from Vancouver, I now live in Tasmania, Australia. I’m a runner, music geek and word nerd.

“A gem to work with.”

Eagranie helped me communicate my brand offer in a polished, clear and compelling way. She was relentless and fast in uncovering the deeper story. Her mindset makes her very easy to work with: she challenges herself, seeks out constructive feedback and takes pride in delivering work of high quality. A gem to work with.

Marisol Simard, Founder and Managing Director, FORESIGHT 500

Ready to cross that white paper or podcast off your to-do list?

Contact

Ready to be on point, on brand and on your customers' minds?

Photo of Eagranie Yuh, B2B writer and podcast consultant

Drop your details below and tell me a bit about what you need help with.Your business—and your to-do list—will thank you.

Work with Eagranie

Thank you!

Huzzah!

Photo of Eagranie Yuh, B2B writer and podcast consultant

You're one step closer to rockstar content.Thanks so much for getting in touch. I'll respond to your note soon.

Case Study

Making thinking visible

Turning 30 years of experience into a clear point of view that holds up in market

It looked like a content problem, but it was actually a thinking problem.Michael Costonis had spent 30 years in complex, high-stakes roles. Having founded an advisory firm, he needed to make his thinking visible, consistent and usable outside the context of a big brand.The biggest risk? Producing something polished, generic and utterly indistinguishable from every other leadership advisor out there.

  • Problem: 30+ years of experience that needed to be codified and structured

  • Approach: Built a knowledge base that captures Michael’s unique perspective and way of thinking

  • Outcome: Reusable IP that can scale across formats, including AI

Photo of Phil Alampi, Chief Revenue Officer, Aclaimant

I could have started this on my own and gotten to something "good enough." What I needed was a process that pushed the thinking further.

Michael Costonis
Founder, mcx.io

The brief

After 30 years in complex, high-stakes roles across insurance and technology, Michael was known for his ability to diagnose and respond to challenging situations.Michael was developing a digital twin for his advisory practice. To do that, he needed to codify how he thinks, not what he knows. Without that on record, there was a risk that:

  • Pointy perspectives would become dull

  • Specific examples would become generic aphorisms

  • Inconsistent positioning and messaging would damage credibility

The hidden complexity

On the surface, Michael needed video scripts. But those were just one output of a much bigger challenge: defining which parts of his experience were actually worth codifying.Our success depended on answering some gnarly questions.

  • How do you extract what’s inside of someone’s brain and articulate their unique way of diagnosing and addressing situations?

  • How do you take implicit, instinctive thinking and turn it into structured, reusable IP?

  • How do you connect the dots over three decades of work to extract patterns and themes, without losing the human details and texture?

“You have a really good way of coaxing the right content out—a nice push without being super directive or mean. And that helped me…not finesse my way through the work, right? Because if I want to get the right kind of result, I need to do the right type of work in how I answer your questions.”

The approach

Phase 1

Alignment

Scope
The potential scope of the project was every work experience that Michael had had over the past three decades. A clear and narrow focus was essential, and we landed on problems that C-suite leaders might have within medium-sized and enterprise companies.
Differentiation
Unlike generic “executive coaches,” Michael had real-life experience leading high-performing organizations. One organizing principle was to extract the topics and angles where there was a distinctly Michael point of view.
Workflow
The process needed to accommodate Michael’s busy schedule and give him space to speak honestly, in the natural way he thinks and talks. We landed on a fully asynchronous process, supported by voicenotes and a cloud workspace.
Phase 2

Strategy

Finding the edges of the knowledge base (KX)
First we had to figure out where the edges of Michael’s thinking were—and what was most promising. In response to a shortlist of questions, Michael recorded answers via voicenotes. I pressure-tested the KX for depth, distinctiveness and relevance to the kinds of questions his audience would ask. Doing this early minimized the risk of rework later in the project.
Targeted follow-up to fill in gaps
At this stage, more material wasn’t automatically better. The real work was deciding which lines of thinking were distinctive enough to invest in—and which weren’t. With Michael’s feedback, I designed a second set of questions meant to apply just enough pressure to push him past surface-level answers.
Synthesizing the KX
With Michael’s thinking captured across two sets of voicenotes, I looked for recurring principles, core frameworks and significant stories. Pattern-matching made his thinking usable; stories provided specificity and Michael-ness. I shared a longlist of topics that defined the surface area of Michael’s knowledge base; he chose the subset he wanted to develop into scripts.
Phase 3

Execution

Structuring the KX
At this stage, there were two risks: losing important threads of Michael’s thinking in the subset of scripts, and overbaking the scripts in a way that flattened his personality. I structured the scripts so that collectively, they reflected the entirety of his KX, while providing just enough structure for confident, authentic riffing.

“Maybe the biggest surprise was the lack of rework. I felt like I never had to go backwards, but I think that that's because you structured it the right way. Every piece, every chunk made sense.”

The outcome

“I’ve worked with a million different people and nobody has been able to really capture my voice or vibe better than you have.”

Before this work, Michael’s thinking lived in one-off experiments and informal reflections. Now, he has a structured knowledge base of ideas that he can draw from and recombine as his work evolves.More important, he now has a system for generating, testing and evolving those ideas over time. That gives him optionality: the ability to apply his thinking in new contexts without starting from scratch.Most leaders underestimate how hard it is to make their thinking visible without losing the human details that give it spark. This project succeeded because we treated that risk seriously from the start.

"AI lives and dies on how detailed and relevant the context is that you feed it. This process gave me a powerful headstart as I look for ways to agentify the work that I do."

The big picture

Most thought leadership efforts fail for the same reason: the thinking wasn’t properly extracted or structured in the first place. Without that foundation, projects slide into review purgatory where positioning drifts, revision cycles multiply and pointy ideas become goo.And that’s even more pronounced in complex, multi-stakeholder environments, where misalignment compounds quickly.

In his own words

“On clear structure that minimized rework”

Video

“On capturing his voice”

Video

“On pushing the thinking further”

Video

“On how easy the process felt”

Video

Resources

Making thinking visible
Michael Costonis needed scripts to train a digital twin, but the real work was extracting his most valuable thinking. This case study shows how we codified his judgment into a usable knowledge base.

Black headphones on a yellow background

White paper reality check
A quick gut-check to strengthen your POV, clarify ownership and avoid process-driven dilution.

Black headphones on a yellow background

Let's put the thought in thought leadership
A monthly newsletter for B2B marketers who want practical thought leadership that actually gets read and approved.